I get the strangest requests. Some I can write about.

‘You’re a Marseille specialist, right?’

‘Sometimes. Why?’

‘Because I’m not sure that the Marseille is suitable for my question.’

‘What’s the question?’

‘How can I kill the competition?’

‘Ah, well, since you put it that way, let’s see.’

Elisabetta Cassari’s Soleone Tarot (1983) gets on the table.

‘Wow, that’s… red.’

‘Yeah, your loss.’

‘What do you mean?’

‘First you gamble, then you lose, and then, when the time is right, you collect by killing it indiscriminately.’

‘Whoa!.. Wait, what do you mean, kill it indiscriminately?’

‘Well, think. You want to kill your competition. Death comes in the last position, after some money cards suggest a decrease from 7 to  6. Loss. For you. Not good. When Death comes do you think it haggles? Do you think it sits there whining about what the competition does and what you don’t? Do you think it cares about how what the competition does fills you with resentment and envy? It doesn’t. When Death comes it collects all the souls, the winners and the losers. You must do the same. Embody that power. You can only kill your competition by killing it in every possible way. The best kill is to do your thing and not worry about what other folks have or have not on their tables. Arm yourself with your sack and kill risk, kill loss, kill money. You can’t make money if you’re worried about money. Get on with the detachment program.’

‘That sounds advanced.’

‘Really? Try believing that this or that is better, or bigger, or less, or more, or black, or white. Aren’t you listening to what I’m saying? When Death comes it doesn’t discriminate. And you know why? Because it doesn’t exist. That’s advanced. But we can wait with that part for when you’re ready.’

Stay in the loop for cartomatic courses and other activities.


  1. diagrammenos says:

    No, no dear Camelia.

    There are two main ways to “kill the competition”:

    * The one is the “Samson method”: “Let my soul die with the Philistines” (Judges 16:30). If you are a priest and you wish to kill the competition from the mosque nearby, you can do no better than to promote atheism. The problem is that by choosing this method you won’t enjoy your victory, except if you are really desperate and malevolent.

    * The second method is by creating a monopoly. As the red robed priest on the Six of Pentacles would say “there can be only One!” Does that mean that you literally “kill the competition”? Not at all: a modern monopoly is actually an innovator (Seven of Pentacles) which allows its ex-competitors make some profit by making and selling its products (or similar ones) by licence. The monopoly rules the market but the ex-competitors are thankful that they may exist by paying (Six of Pentacles) for the patent.

    And yes: Death may carry a molotov bomb in his right hand but he may as well carry a flaming torch, a flashing idea. Which one would suit a buisnessman the best?


    1. Camelia Elias says:

      Ha, thanks for the interesting ideas.

      But they express what mainstream marketing does, which is to create a schism and separate. The capitalist corporate message is this: ‘You’re so special. I devised this product just for you. It will help you to be seen and recognized in the world.’

      What I like about Death in the final position is that it says the following: ‘Do your own thing. There’s nothing that’s separate. The biggest kill is in going against blah blah marketing and competition. The biggest kill is when you rise over the urge to compare.’

      Since we’re now with the Biblical metaphors, I think of how both Jesus and the Buddha have unwittingly contributed to the largest billion-dollars business, which both Christianity and mindfulness are, by saying what I’m saying: Kill separation and you’re it. This message is pretty advanced and radical.

      Jesus said: ‘I’m the one, son of God, and through me you can be sons of God.’ The Buddha said: ‘I alone am holy.’

      As nothing exists outside of our mind, everything being subject to the condition of perceiving, perception itself being subject to change, it goes to show that even logically speaking it’s impossible to separate one’s self from all that IS – all that is in your own head, and nowhere else. Without your own head – subject to the body – you don’t exist. You’re always completely alone, and therefore completely beyond means of comparison.

      What blah blah competition says is the following: ‘I’m selling the cheapest shit, the cheapest notion that doesn’t even exist. Who will compete with me?’ Many.

      But the advanced capitalists will use the death of separation to much greater advantage.

      I guess I’m interested in that dynamics myself.

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